What's Inside: The Rule of One: Day-by-Day Roadmap: Lean Launch Strategy: Targeted Outreach: Around-the-Job Tasks: From Idea to Customer: Equip you with a guide that turns the scary idea of launching into a predictable series of easy steps. Whether you are starting your very first business or finally acting on a long-held idea, this guide gives you a practical path to your first paying customers in 30 days.