Case study · Financial services
A regional bank
Segunda club · €1.2m over three years
The brief
The club had sold its shirt front to the same insurer for six years, at a number that had not moved since 2018. The insurer assumed a seventh renewal at the same price.
What I did
Valued the inventory properly, discovered the shirt front was worth roughly half again, and took it to market in a category the club had written off. Three bidders, eleven weeks.
The result
Signed at €410,000 a season on a three-year term, with a performance uplift tied to promotion.
- Deal value€1.2mwas €780k
- Bidders3was 1
- Weeks to close11—
Fee against measured media value, by season. The gap is the reason the brand renewed.