Two deals, structured the way this industry reads them: the brief, what was done, the result.
Financial services · Segunda club
€1.2m over three years
The brief
The club had sold its shirt front to the same insurer for six years, at a number that had not moved since 2018. The insurer assumed a seventh renewal at the same price.
The result
Signed at €410,000 a season on a three-year term, with a performance uplift tied to promotion.
See the detailConstruction · Primeira Liga club
€340,000 over four years
The brief
The club wanted a shirt sponsor and had nothing else to sell. The category was saturated and the asking price was not credible.
The result
First academy naming deal in the league, and a category the club now has a second buyer for.
See the detailFour or five a year. Nothing else.