13 · Launch & run

Performance & technical SEO

Fast pages that search engines can read.

Speed is not a vanity metric — it affects conversion and it affects ranking. And a site search engines cannot parse will not rank regardless of how good the content is.

This work also increasingly determines whether AI assistants describe your business correctly when someone asks about it, which is becoming a real source of enquiries.

What it covers

Core Web Vitals measured and fixed, not guessed at
Image, font and asset optimisation
Structured data so search engines understand what you sell
Sitemaps, canonicals and hreflang for multilingual sites
Machine-readable summaries so AI assistants describe you accurately
Migration without losing existing rankings